This Privacy Policy describes how Elis Danmark A/S (we, us or ours) processes personal data about you when you use the Laundry Service & Dry Cleaning application (our App or the App).
The data controller
The legal entity responsible for the processing of your personal data is:
Elis Danmark A/S
Central Business Register no: 27 33 95 06
Tobaksvejen 22, 2860 Søborg
dk-gdpr@elis.com
Telephone number: +45 70 13 33 31
In general
When you use our App, we collect and process personal data about you, including in connection with your registration as a user or subscriber, when you use our services or make a purchase. We also process personal data about you if you sign up for our newsletter or participate in one of our competitions or surveys.
The purposes of the processing
We use your personal data in order to identify you as a user, to register your purchases and payments, and to supply the services that you request; for instance our laundry services or our newsletter. We also use personal data about you to optimize the App, so that you get the best possible user experience.
Additionally, we use your personal data to send you relevant marketing materials when you have given us your consent to do so.
Categories of personal data
We collect and process the following categories of personal data about you:
General personal data:
- The unique user ID
- Contact information; meaning name, telephone number, e-mail address and address
- Information about purchases
- Payment information
The collection of your personal data can take place in connection with your use of the App. See our Cookie Policy at https://dk.elis.com/da/cookies/.
Sources
We only collect personal data from you.
The legal basis for the processing
We process personal data about you on the following legal basis:
- Article 6(1)(b) (the processing is necessary for the performance of a contract to which you are party).
- Article 6(1)(f) (the processing is necessary for the purposes of our legitimate interests in sending you marketing materials).
Recipients
We can share personal data about you with:
- Suppliers and distributors, including IT suppliers, support, suppliers of goods and financial institutions that we work with to assist our companies.
- Group companies.
- Public authorities.
Storage
We keep your personal data for as long as it is necessary for the above-mentioned purposes. In general, we delete personal data 12 months after you have deleted your user profile. However, we only delete purchase data five years after the expiry of the accounting year in which the purchase was made.
Data transfers to countries outside the European Union (the EU)/the European Economic Area (the EEA)
We do not transfer personal data about you to countries outside the EU/EEA.
Security
We have implemented technical and organizational measures in accordance with Article 32 to ensure that your personal data are not accidentally or unlawfully deleted, made public, lost, deteriorated or disclosed to unauthorized persons, abused or otherwise processed contrary to the law.
Your rights
You have the following rights:
- You are entitled to request access to and the rectification or deletion of your personal data.
- You are also entitled to request a restriction on the processing of your personal data.
- If the processing of your personal data is based on your consent, you are entitled to withdraw the consent at any time. Your withdrawal does not affect the legality of the processing done prior to your withdrawal of the consent. You can withdraw your consent and exercise your rights as stated below.
- You are entitled to receive the personal data provided by you in a structured, commonly used and machine-readable format (data portability).
- You can always file a complaint with the data protection authorities, for example the Danish Data Protection Agency (Datatilsynet).
Additionally, you are entitled to object to our processing of personal data about you in the following situations:
- If our processing of your personal data is based on Article 6(1)(f) (legitimate interests), see the section on the legal basis above, you are entitled to object at any time to such processing for reasons concerning your particular situation.
- It is also your unconditional right to object to our processing of personal data about you if we process your personal data for direct marketing purposes.
You can exercise your rights by using the contact form on our website dk.elis.com/kontakt or by writing to us at dk-gdpr@elis.com.
There may be conditions and limitations in relation to these rights. Accordingly, you may not be entitled to, for instance, data portability in a specific case – it depends on the specific circumstances in relation to the processing activities.
Changes to this Privacy Policy
We reserve the right to change this Privacy Policy. If we make changes, we will update the date at the top of the Privacy Policy. The Privacy Policy in force at any time is available through the App.